Course curriculum

  • 1

    Introduction

    • Introduction to the Course
  • 2

    Finding the Niche for SuccessNew Chapter

    • Finding the Niche for Success
    • Refining Your Niche
    • BrandingSuccessIntro
    • MarketingSuccessIntro
    • ProductionSuccessIntro
  • 3

    Market Research

    • Market Research: Your Customers
    • Market Research: Your Product
    • Market Research: Your Competition
    • Market Research: Sales Channels
  • 4

    Insights Into Branding

    • Branding Overview
    • Corporate and Brand Names
    • How to Get a Logo
    • Websites for Various Needs
    • Printed Marketing Materials
    • Pricing
  • 5

    Business Basics and Administration

    • Setting Up Your Legal Identity
    • Obtaining Insurance
    • Record Keeping
    • Trade Groups
  • 6

    Product Development

    • Product Development Overview
    • Navigating Regulations
    • Ingredients
    • Packaging
    • Labeling Considerations
    • Great Product Photography
  • 7

    Benefits of Outsourcing

    • Private Label and Contract Manufacturers
    • Outsourcing Fulfillment
  • 8

    Distribution Channels

    • Online Presence
    • Retail and Wholesale Environment
    • Direct Channel
    • Distributors and Reps
  • 9

    Marketing Your Product

    • Marketing Overview
    • Getting Found Online
    • Content Marketing
    • Seals and Certifications
    • Editorial Exposure